Who we are:

ron kain – president

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Ron Kain is a sound engineer, record producer & video editor from NYC, which means he has no patience for b******t products or excuses about why something doesn't sound right. He can talk audiophile gear all night, but most people just want great sound and don't want to be talked down to, which is how he became the #1 hi-end salesperson in the Northeast.

His time working with the Wu-Tang Clan & Alicia Keys taught him that audiophile-approved recordings are worthless to the average person. "Nobody cares how well it's recorded. Play me something real, or I'm out of there."

As software-based audio became popular, Ron's sales soared. Customers from the tech sector, and even former salesman like Alex Roy gravitated to Ron because he was the only one who knew how anything worked, and didn't treat them like idiots – Which is why Alex Roy & Chris Petranis asked him to be their partner, and become President of Noho Sound.

In the acoustically treated living room he built, Ron has a stack of Devialet he earned for having sold so much of it. "Some things sell themselves," he says, "no matter how it sounds." When asked how he sold so much, Kain had a pithy response. "I was the only guy who read the manuals. And not just in the store where I worked. And not just in New York City."


Alex Roy – Founder

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Alex Roy is an occasional race car driver, angel investor, Editor-at-Large for Time, Inc./The Drive, co-host of /Drive on NBC Sports, Host of The Autonocast, executive producer of 32 Hours, 7 Minutes, and author of The Driver, which depicts his Cannonball Run record-setting drive from New York to LA in 31 hours & 4 minutes. Roy has set or broken dozens of endurance driving records. His rule? No music while driving at high speeds. Roy believes music is meant to be listened to, the way a movie is watched.

Why? Roy was a professional classical pianist who gave up his career after a hand injury suffered during a CiV tournament. Really. In 2015 Roy became the first investor in the Groupmuse live classical concert music series, and still serves on its board.

Roy was also Chairman of The Moth storytelling series from 2002-2007, and their office was located in the very showroom in which Noho Sound was born.

Roy has been buying and trading gear for 25+ years, and has owned literally everything, including Thiel, Conrad Johnson, Audio Research, Martin Logan, Wadia, Auralic, Bel Canto, Proac, Mirage, Focal & Well-Tempered. He loved it all until things went wrong. Legacy audio stores? Lazy snobs who can barely explain how their own products work, let alone fix them. Then he met Ron Kain.


Chris Petranis – Founder

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Chris Petranis is a real estate developer, restaurateur & film producer, and Alex Roy's best friend since high school. He has been involved in some of NYC's most popular restaurants, and he has three more opening in Miami, Los Angeles & Mykonos in 2018-2019.

His original passion is music, as his father passed on to him a love of Rebetiko, the traditional Greek music played on a Bouzouki, of which Chris has a large collection dating back to 1904.

A childhood spent with stringed instruments meant an obsession with great hifi stereo gear. His college job? Working with Roy at Stereo Exchange...until jumping over to the infamous Sound by Singer, where he worked alongside John Devore, who would later found Devore Fidelity, whose Stereophile Class A speakers we now carry.

"My life is simple," says Petranis, "family, food, film and music. Anything that glues these together, I pounce on it. Noho Sound is just the first step in bringing people closer together on a cultural, fundamental level. Who wants to sit in a room a listen alone? That's not what food is about. Why should music?"


nikhil dhanani – creative director

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Nikhil Dhanani comes to Noho Sound from clothing brand Polizei 144, where he relaunched the brand’s leather and streetwear lines. Nikhil's love of industrial design means he thinks audio should look as good as it sounds. If he thinks it looks like s$$t, he’ll say so, which is why Noho Sound doesn’t carry more products.

“Bad design is like obscenity,” Nikhil likes to say. “You know it when you see it. If function doesn’t follow form, the product is junk.”

In his other life, Nikhil is also COO of the Human Driving Association, a safety and advocacy organization supporting human-centric design in an increasingly automated world.


Mike Nadler – VP of sales

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Mike Nadler has heard it all. After 24 years on the floor at three of NY’s premier high end audio salons, Mike is not about to be fooled by high end pretenders and purveyors of audio BS. He knows the real thing when he hears it, and thus under his expert care you will be getting the best sounding (and hopefully the best looking; Mike has never harbored pretensions of being an interior design expert!) hifi system within the boundary of your stated budget. To paraphrase an expression made popular in the 90’s, ”it’s the sound, stupid!”

Mike is an amateur pianist and lifelong music lover whose primary goal in hifi sales has always been to bring the performers into your listening space in such a way that you will almost never want to get up and do anything but purely enjoy the music.

Noho Sound welcomes Mike to our family and we are proud indeed to have him aboard. Our competitors aren't so happy about it.