Is The Sony Minidisc "Alien" Commercial The Craziest Audio Ad Of All Time?

Is The Sony Minidisc "Alien" Commercial The Craziest Audio Ad Of All Time? Is there any point even discussing it? What is wrong with these people? Who greenlit this? Why did Minidisc fail? How could it have ever succeeded? Who was running Sony at the time? Did anyone get fired? Who was the agency? Who hired that agency? Who directed this? Where are they now? Who was in charge of the effects? Was he/she fired? How many units were sold the day before this aired for the first time? How many were sold the day after? Or the week? Or the month? Why does this encourage piracy? Why is the alien made of felt? Why does the alien even need a Minidisc player. Why are they together? How do they know each other? WTF is going on here? So many questions...

...not one of which we'll ever know the answer to. Unless someone knows the answers and throws them into the comments.

I've got to write more series pieces. (Some people have been grumbling.)